doing our part.

it’s no secret that the environment is suffering from single use plastics.
more than

1 million

plastic bottles
purchased per minute.
less than

10%

of these bottles
will be recycled.
otherwise taking

450

years (or more)
to decompose.
we are on a mission to make real, meaningful change.
being in an industry that is a significant contributor to the issue at hand,
sustainable decision making is always at the forefront of our operations.
it’s no secret that the environment is suffering from single use plastics.

more than 1 million plastic bottles are purchased per minute.

less than 10% of these bottles will be recycled.

otherwise taking 450 or more years to decompose.

we are on a mission to make real, meaningful change.
being in an industry that is a significant contributor to the issue at hand,
sustainable decision making is always at the forefront of our operations.

putting single use plastics back to work.

all of our fabrics are manufactured using post-consumer plastic waste.
A simple graphic of a recyclable plastic bottle

plastic bottles are collected from recycling facilities

A simple graphic of a plastic bottle without a lid

labels and lids are stripped & removed.

A simple graphic of a plastic bottle being cleaned

bottles are washed thoroughly,

A simple graphic of a plastic bottle being shredded

to be shredded into miniscule flakes.

A simple graphic of a plastic melting process

flakes are melted down,

A simple graphic of sewing yarn

fibres are extruded,

A simple graphic of woven fabric

& woven to requirements.

A simple graphic of a beach towel

beautifully printed, cut and seamed

reducing plastic waste is only one of many benefits of our material.

our material has plenty of advantages over other commonly used fabics.
compared to
COTTON
75% less energy
90% less CO2
99% less water
NO agricultural
land needed
compared with cotton production
up to
75%
less energy
up to
90%
less CO2
up to
99%
less water
NO
agricultural
land needed
compared to
VIRGIN POLYESTER
60% less energy
70% less CO2
90% less water
SAME QUALITY
& performance*
*our recycled material is actually shown to be more durable than its virgin counterpart
up to
75%
less energy
up to
90%
less CO2
up to
99%
less water
NO
agricultural
land needed
compared to
‘SIMILAR’ COMPETITORS
beach towels are
100% recycled
using ZERO nylon
up to 25% thicker
ALL SEAMS
stitched tighter
up to
75%
less energy
up to
90%
less CO2
up to
99%
less water
NO
agricultural
land needed
compared with virgin polyester production
up to
60%
less energy
up to
70%
less CO2
up to
90%
less water
SAME
quality &
  performance*
*our recycled material is actually shown to be more durable than its virgin counterpart
compared with ‘similar’ competitors
beach towels
100%
recycled
using
ZERO
nylon
up to
20%
 thicker
all seams
DOUBLE
stitched

how else are we contributing?

Eco friendly icon

no
dyes

we use zero dyes in our products. digital prints only!

Eco friendly icon

supplier
certs

independent certifications ensuring our social and environmental standards are met.

Eco friendly icon

bio
packaging

fully bio degradable postage and product packaging.

Eco friendly icon

factory
seconds

& samples for sale at discounted prices
(when available)

micro plastics,
minimised

every towel is compressed & heat-treated, minimising our micro-plastic impact

short-run
batches

we run small batches of prints and designs to further minimise wastage.

closed
loop

recycle your own products with us & help out the planet. get rewarded for taking action!

connected
supply chain

local connections within our supply chain allows us to combine logistics & lower fuel consumption

shipping…
with ships

our stock is delivered to us via sea postage rather than air.

we’re not
done yet.

we are always searching for more ways to contribute.

more links on our sustainability