It’s no secret that the environment is suffering from single-use plastics.
We’re committed to being part of the solution — turning waste into something practical, stylish, and sustainable.
1 Million Bottles Purchased
More than 1 million plastic bottles are bought every single minute around the globe.
Less Than 10% Recycled
Only a fraction of those bottles — less than 10% — ever get recycled. The rest end up in landfill, oceans, or worse.
450 Years to Decompose
Plastics that don’t get recycled take up to 450 years or more to decompose — creating long-lasting damage.
Our Mission: Real, Meaningful Change
As part of an industry that contributes significantly to plastic waste, we believe sustainable decision-making should always be at the forefront of our operations. That’s why every choice we make — from design to delivery — reflects our commitment to the planet.
Putting Single-Use Plastics Back to Work
All of our fabrics are manufactured using post-consumer plastic waste, giving discarded materials a new, long-lasting life.
plastic bottles are collected from recycling facilities
labels and lids are stripped & removed.
bottles are washed thoroughly,
to be shredded into miniscule flakes.
flakes are melted down,
fibres are extruded,
& woven to requirements.
beautifully printed, cut and seamed
Beyond Waste Reduction
Reducing plastic waste is just one of many benefits of our materials. Compared to conventional fabrics, our textiles are safer, smarter, and more sustainable.
Compared to cotton
- Up to 75% less energy.
- Up to 90% less CO2.
- Up to 99% less water.
- NO agricultural land needed.
Compared to virgin polyester
- Up to 60% less energy.
- Up to 70% less CO2.
- Up to 90% less water.
- EXACT same performance*
Compared to ‘similar‘ competitors
- 100% recycled materials.
- Zero softeners.
- Up to 25% thicker weave.
- Stitched tighter for durability.
*our recycled material is actually shown to be more durable than its virgin counterpart
How Else Are We Contributing?
No
Dyes
We use zero dyes in our products. All designs are digitally printed to reduce chemical use and water waste.
Supplier
Certifications
Independent certifications ensuring our social and environmental standards are met.
Eco
Packaging
Fully bio degradable postage and product packaging.
Factory
Seconds
And samples for sale at discounted prices
(when available).
Microplastics,
Minimised
Every towel is compressed & heat-treated, minimising our micro-plastic impact.
Short-Run
Batches
We run small batches of prints and designs to further minimise wastage.
Closed Loop
System
Recycle your own products with us & help out the planet. Get rewarded for taking action!
Connected
Supply Chain
Local connections within our supply chain allows us to combine logistics & lower fuel consumption.
Shipping…
With Ships
Our stock is delivered to us via sea postage rather than air.
We’re Not
Done Yet
We are always searching for more ways to contribute.